The why of the buy : consumer behavior and fashion marketing

Author(s)

• Rath, Patricia Mink

Bibliographic Information

The why of the buy : consumer behavior and fashion marketing

Patricia Mink Rath ... [et al.]

Fairchild Books, an imprint of Bloomsbury Publishing, 2015

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB19712507
• ISBN:
  • 9781609018986
• LCCN: 2014008262
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 451 p.
• Size: 26 cm
• Classification:
  • LCC : HD9940.U4
  • DC23 : 746.9/20688
• Subject Headings:
  • LCSH : Fashion merchandising -- United States
  • LCSH : Consumer behavior -- United States