Strategic communication, social media and democracy : the challenge of the digital naturals
著者
書誌事項
Strategic communication, social media and democracy : the challenge of the digital naturals
(Routledge new directions in public relations and communication research)
Routledge, 2016
- : hbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [156]-176) and index
Other editors: Jesper Falkheimer, Mats Heide and Philip Young
内容説明・目次
内容説明
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.
This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
目次
1. Meet the Digital Naturals Part I: New Media & Strategic Communication 2. The Role of Communication Professionals in the Digital Age: Old paradoxes, new distinctions? 3. Exploring the Language of Social Media in the Discourse of Public Relations 4. Rotation Curation on Instagram: How digital naturals participate in city imaging 5. Social Intranets and Internal Communication: Dreaming of democracy in organizations 6. Digital Naturals and Crisis Communication: Significant shifts of focus Part II: Modern Democracy 7. The Dream of Enlightenment Within Digital Reach? Concepts of democracy 8. What Do Digital Naturals Demand from Democracy? 9. Social Media and Parliamentary Infighting: Digital naturals in the Swedish Riksdag? 10. 'Swarming' for Democracy: Karl-Theodor Guttenberg's plagiarism case, the court of public opinion and the parliament of things 11. Deliberation and Adjudication as Democratic Practice in Post-Fact Society 12. The Gamification of Democracy: Computer games as strategic communication tools and cultivating forces 13. Digital Media and New Terrorism 14. Conclusion
「Nielsen BookData」 より