Strategic management

著者

Frank T. Rothaermel, Georgia Institute of Technology

McGraw-Hill Education, c2015

Second edition

Revised edition of the work, Strategic management : concepts

Includes bibliographical references and indexes

What is strategy, and why is it important?
Strategic leadership : managing the strategy process
External analysis : industry structure, competitive forces, and strategic groups
Internal analysis : resources, capabilities, and core competencies
Competitive advantage, firm performance, and business models
Business strategy : differentiation, cost leadership, and integration
Business strategy : innovation and entrepreneurship
Corporate strategy : vertical integration and diversification
Corporate strategy : mergers and acquisitions, strategic alliances
Global strategy : competing around the world
Organizational design : structure, culture, and control
Corporate governance and business ethics