The making of European consumption : facing the American challenge
Author(s)
Bibliographic Information
The making of European consumption : facing the American challenge
（The Palgrave Macmillan transnational history series）
Palgrave Macmillan, 2015
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Note
Includes bibliographical references (p. 229 -246) and index
Description and Table of Contents
Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Table of Contents
- Introduction
- Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe
- Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War
- David Nye 3. Forging Europe's Foodways: The American Challenge
- Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing
- Terje Finstad, Stig Kvaal, and Per Ostby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s
- Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s
- Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands
- Adri A. Albert de la Bruheze 8. Exploring European Travel: The Swedish Package Tour
- Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism
- Per Lundin
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