The making of European consumption : facing the American challenge
Author(s)
Bibliographic Information
The making of European consumption : facing the American challenge
(The Palgrave Macmillan transnational history series)
Palgrave Macmillan, 2015
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 229 -246) and index
Description and Table of Contents
Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Table of Contents
- Introduction
- Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe
- Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War
- David Nye 3. Forging Europe's Foodways: The American Challenge
- Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing
- Terje Finstad, Stig Kvaal, and Per Ostby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s
- Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s
- Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands
- Adri A. Albert de la Bruheze 8. Exploring European Travel: The Swedish Package Tour
- Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism
- Per Lundin
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