Research methods for business students
著者
書誌事項
Research methods for business students
（Always learning）
Pearson, 2016
7th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
'When and what do I need to write?
. . . then, open this book to discover:
Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process
A glossary of clear definitions for 600 research terms
Cases and examples of students' and academics' research and topical news articles illustrating research in practice
Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
Don't forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success!
Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
目次
Chapter 1 Business and management research, reflective diaries and the purpose of this book
Chapter 2 Formulating and clarifying the research topic
Chapter 3 Critically reviewing the literature
Chapter 4 Understanding research philosophy and approaches to theory development
Chapter 5 Formulating the research design
Chapter 6 Negotiating access and research ethics
Chapter 7 Selecting samples
Chapter 8 Using secondary data
Chapter 9 Collecting primary data through observation
Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews
Chapter 11 Collecting primary data using questionnaires
Chapter 12 Analysing quantitative data
Chapter 13 Analysing qualitative data
Chapter 14 Writing and presenting your project report
Bibliography
Appendices
Glossary
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