Management and business research
著者
書誌事項
Management and business research
SAGE, 2015
5th ed
- : pbk
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注記
Includes bibliographical references (p. [352]-369) and index
内容説明・目次
内容説明
Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice.
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student
New to the Fifth Edition:
Expanded to include examples from across business and management including Marketing, International Business and Psychology
Up-to-date, international examples and cases from a range of countries
Introductory chapter looks at writing proposals in detail
Chapter on the literature review now includes how to critically review
Move towards new technologies and social media including discussion of wikis and cloud sourcing
Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods
Additional practical exercises which are linked to key research tasks throughout
The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
目次
Chapter 1: Getting Started and Writing the Research Proposal
Chapter 2: Reviewing the Literature
Chapter 3: The Philosophy of Management and Business Research
Chapter 4: Designing Management and Business Research
Chapter 5: Politics, Access and Ethics
Chapter 6: Crafting Qualitative Data through Language and Text
Chapter 7: Crafting Qualitative Data through Observation and Interaction
Chapter 8: Framing and Interpreting Qualitative Data
Chapter 9: Crafting Quantitative Data
Chapter 10: Summarizing and Making Inferences from Quantitative Data
Chapter 11: Multivariate Analysis
Chapter 12: Writing Management and Business Research
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