Strategic management and competitive advantage : concepts
著者
書誌事項
Strategic management and competitive advantage : concepts
（Always learning）
Pearson, c2015
5th ed., global ed
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内容説明・目次
内容説明
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage:Concepts strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management and Competitive Advantage: Concepts is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
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目次
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm's External Environment
Chapter 3: Evaluating a Firm's Internal Capabilities
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
Chapter 6: Vertical Integration
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategies
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