Strategic management and competitive advantage : concepts
著者
書誌事項
Strategic management and competitive advantage : concepts
(Always learning)
Pearson, c2015
5th ed., global ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
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内容説明・目次
内容説明
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage:Concepts strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management and Competitive Advantage: Concepts is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience-for you and your students. Here's how:
Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts.
Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.
Please note that the product you are purchasing does not include MyManagementLab.
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目次
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm's External Environment
Chapter 3: Evaluating a Firm's Internal Capabilities
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
Chapter 6: Vertical Integration
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategies
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