Gaining and sustaining competitive advantage
Author(s)
Bibliographic Information
Gaining and sustaining competitive advantage
Pearson, c2014
4th ed., pearson new international ed
- : [Paperback]
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Note
Includes bibliographical references (p. 465-496) and index(p. 497-508)
Description and Table of Contents
Description
For courses in Graduate Strategic Management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
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Table of Contents
1. Introduction: What Is Strategy?
2. Firm Performance and Competitive Advantage
3. Evaluating Environmental Threats
4. Evaluating Environmental Opportunities
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
6. Product Differentiation
7. Cost Leadership
8. Flexibility: Real Options Analysis Under Risk and Uncertainty
9. Tacit Collusion: Cooperation to Reduce Competition
10. Vertical Integration Strategies
11. Diversification Strategies
12. Implementing Corporate Diversification
13. Merger and Acquisition Strategies
14. Strategic Alliances
15. International Strategies
Bibliography
Index
by "Nielsen BookData"