The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Author(s)

• Scott, David Meerman

Bibliographic Information

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

David Meerman Scott

John Wiley & Sons, c2015

5th ed

Other Title

New rules of marketing and PR

Note

Includes index

Details

• NCID: BB20216590
• ISBN:
  • 9781119070481
• LCCN: 2015018031
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxi, 457 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Public relations