The psychology of attitudes & attitude change
著者
書誌事項
The psychology of attitudes & attitude change
Sage, c2015
2nd ed
- : [hardback]
- : pbk
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注記
"First published 2009. Reprinted 2010 and twice in 2012"--T.p. verso
Includes bibliographical references and indexes
内容説明・目次
内容説明
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure?
Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field.
In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes.
Key features of the new edition:
Key Terms, Key Points and a Glossary
Research Highlights that illustrate interesting and important case studies and their findings
Useful recaps of 'What we have learned' and 'What do you think?' questions at the end of chapters to get students thinking
A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students
目次
PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future
「Nielsen BookData」 より
