Marketing of high-technology products and innovations

Author(s)

• Mohr, Jakki J.
• Sengupta, Sanjit
• Slater, Stanley F.

Bibliographic Information

Marketing of high-technology products and innovations

Mohr, Sengupta, Slater

（Pearson new international edition）

Pearson, c2014

3rd ed

• : [pbk.]

Note

"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents

"Pearson custom library"--Table of contents

Includes bibliographical references and index

Details

• NCID: BB20229898
• ISBN:
  • 9781292040332
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, Essex
• Pages/Volumes: ii, 542 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : High technology industries -- Marketing -- Textbooks
• Parent Bibliography ID:
  • BB14406048