Intellectual property rights management : rookies, dealers, strategists and strategic dealers
著者
書誌事項
Intellectual property rights management : rookies, dealers, strategists and strategic dealers
Palgrave Macmillan, 2015
- : hardback
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注記
"The research in this book is funded by Industriens fond"--P. [4] of cover
Includes bibliographical references and index
内容説明・目次
内容説明
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
目次
1. Introduction 2. IP Archetypes - Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance Exercises
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