Quantitative modelling in marketing and management

著者

• Moutinho, Luiz
• Huarng, Kun-Huang

書誌事項

Quantitative modelling in marketing and management

edited by Luiz Moutinho, Kun-Huang Huarng

World Scientific, c2016

2nd ed

注記

Includes bibliographical references

• NII書誌ID(NCID): BB20315752
• ISBN:
  • 9789814696340
• LCCN: 2015020809
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore ; Tokyo
• ページ数/冊数: xxvii, 540 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.25
  • DC23 : 658.800151
  • DC23 : 658.800727
• 件名:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Statistical methods
  • LCSH : Management -- Mathematical models
  • LCSH : Management -- Statistical methods