Scaling the tail : managing profitable growth in emerging markets
Author(s)
Bibliographic Information
Scaling the tail : managing profitable growth in emerging markets
（Palgrave pivot）
Palgrave Macmillan, 2015
- : hardback
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Note
Includes bibliographical references (p. 153-157) and index
Description and Table of Contents
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Table of Contents
Foreword Acknowledgements 1. Introduction 2. Rethinking Conventional Models 3. Problematique 4. New Logics-Scaling the Tail 5. The Diagnostic 'P-E-C' Framework 6. Positioning Firms for Profitable Growth 7. Defining the Drivers of Profitable Growth 8. Co-Aligning Strategies with Management Systems 9. A Synthesis of Our Findings 10. Recommendations Appendices I. Participants In The Field Study II. Survey Questionnaire III. Survey Demographics IV. Analysis Of Foreign Firms In Asia: Consumer And Retailing Sectors Endnotes Bibliography Index About the Authors
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