Scaling the tail : managing profitable growth in emerging markets

Author(s)

• Park, Seung-ho
• Ungson, Gerardo R.
• Cosgrove, Andrew

Bibliographic Information

Scaling the tail : managing profitable growth in emerging markets

Seung Ho Park, Gerardo R. Ungson, and Andrew Cosgrove

（Palgrave pivot）

Palgrave Macmillan, 2015

• : hardback

Note

Includes bibliographical references (p. 153-157) and index

Details

• NCID: BB20329870
• ISBN:
  • 9781137543530
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 163 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.049
  • DC : 658
• Subject Headings:
  • LCSH : International business enterprises -- Management
• Parent Bibliography ID:
  • BB1163475X