Measuring the impact of social media on business profit & success : a Fortune 500 perspective

Author(s)

• Li, Cong
• Stacks, Don W.

Bibliographic Information

Measuring the impact of social media on business profit & success : a Fortune 500 perspective

Cong Li & Don Stacks

Peter Lang, c2015

Note

Includes bibliographical references (p. [157]-161) and index

Details

• NCID: BB20405709
• ISBN:
  • 9781433125799
• LCCN: 2015009558
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 170 p.
• Size: 23 cm
• Classification:
  • LCC : HM742
  • DC23 : 658.85
• Subject Headings:
  • LCSH : Social media -- Economic aspects
  • LCSH : Business communication -- Technological innovations
  • LCSH : Business enterprises -- Information technology