Event tourism and cultural tourism : issues and debates
著者
書誌事項
Event tourism and cultural tourism : issues and debates
Routledge, 2014, c2013
- : pbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events.
The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.
The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally.
This book is a special double issue of the Journal of Hospitality Marketing and Management.
目次
1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction 2. Building a Preliminary Model of Event Management for Rural Communities 3. When Fit Matters: Leveraging Destination and Event Image Congruence 4. Innovation and Creativity in Festival Organizations 5. Multiple Stakeholder Perspectives on Cultural Events: Auckland's Pasifika Festival 6. Special Events: A Framework for Efficient Management 7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival 8. Destination Image and Events: A Structural Model for the Algarve Case 9. Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast 10. "Touristic Fun": Motivational Factors for Visiting Legoland Windsor Theme Park 11. Turkey as a Heritage Tourism Destination: The Role of Knowledge 12. Balancing Tourism and Religious Experience: Understanding Devotees' Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia 13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective 14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism
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