Proactive marketing for new and experienced library directors : going beyond the gate count
著者
書誌事項
Proactive marketing for new and experienced library directors : going beyond the gate count
(Chandos information professional series)
Chandos Pub., 2014
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.
目次
- So you've inherited an academic library: Promotion through physical space
- The academic library as an educational system
- Your virtual presence should not go virtually ignored
- The library website: From Facebook to face-to-face
- Getting your "friends" into the library
- Social media as marketing: Virtual spaces and virtual messages
- Engaging students through the arts and the humanities: Meaningful programming
- Getting students back into the library
- Beats and bongos lead them to books
- Librarians in the laboratory
- Partnered programming in the sciences and social sciences
- Using visually-oriented special collections materials to engage the community
- Documents, figurines, high-def movie stills, clothing, and photography
- Using special collections materials and creating learning centers to engage the community: Historic instruments, films, tools and toys
- Collegiality and collaboration: Marketing the library and its librarians to faculty
- Reports and rapport: Marketing the library to all stakeholders
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