The psychology of advertising

Author(s)

• Fennis, Bob M.
• Stroebe, Wolfgang

Bibliographic Information

The psychology of advertising

Bob M. Fennis and Wolfgang Stroebe

Routledge, 2016

2nd ed

• : hbk
• : pbk

Note

"First edition published by Psychology Press, 2010"--T.p. verso

Includes bibliographical references (p. 365-406) and indexes

Details

• NCID: BB20451160
• ISBN:
  • 9781848723054
  • 9781848723061
• LCCN: 2015021934
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xi, 438 p.
• Size: 25-26 cm
• Classification:
  • LCC : HF5822
  • DC23 : 659.101/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumers -- Attitudes