Strategic management : concepts : a competitive advantage approach
著者
書誌事項
Strategic management : concepts : a competitive advantage approach
Pearson, c2015
15th ed., global ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and graduate courses in strategy.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
Please note that the product you are purchasing does not include MyManagementLab.
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目次
1. Strategic Management Essentials
THE COHESION CASE: ADIDAS GROUP - 2013
2. Outside-USA Strategic Planning
3. Ethics/Social Responsibility/Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Glossary
Name Index
Subject Index
「Nielsen BookData」 より
