Basics of social research : qualitative & quantitative approaches
Author(s)
Bibliographic Information
Basics of social research : qualitative & quantitative approaches
Pearson, c2014
3rd ed, Pearson new international ed
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Note
Includes bibliographical references (p. 381-392) and index
Description and Table of Contents
Description
Preparing students to do research and understand what research can do.
Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important.
This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.
Learning Goals
Upon completing this book, readers should be able to:
Recognize that social research is simultaneously a very important enterprise and one that is not beyond you - you can understand it
Become better consumers and understand what research can and cannot do
Learn how to properly conducted research
Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with Pearson eText (at no additional cost). ValuePack ISBN-10: 0205863671/ ValuePack ISBN-13: 9780205863679
Table of Contents
Part I: Foundations
Chapter 1: Doing Social Research
Chapter 2: Theory and Social Research
Chapter 3: Ethics in Social Research
Chapter 4: Reviewing the Scholarly Literature and Planning a Study
Chapter 5: Qualitative and Quantitative Measurement
Chapter 6: Qualitative and Quantitative Sampling
Part II: Conducting Quantitative Research
Chapter 7: Survey Research
Chapter 8: Experimental Research
Chapter 9: Nonreactive Research and Secondary Analysis
Chapter 10: Analysis of Quantitative Data
Part III: Conducting Qualitative Research
Chapter 11: Field Research and Focus Group Research
Chapter 12: Historical-Comparative Research
Chapter 13: Analysis of Qualitative Data
Part IV: Research Reports
Chapter 14: Writing the Research Report
by "Nielsen BookData"
