International business : the new realities

著者

書誌事項

International business : the new realities

S. Tamer Cavusgil, Georgia State University, Gary Knight, Willamette University, John R. Riesenberger, Thunderbird School of Global Management ; editor in chief: Stephanie Wall

Pearson Education, c2014

3rd ed, Global ed

  • pbk

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.

目次

Part 1 Foundation Concepts 361. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen Part 2 The Environment of International Business 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment Part 3 Strategy and Opportunity Assessment 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment Part 4 Entering and Operating in International Markets 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing Part 5 Functional Area Excellence 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm

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