Market opportunity analysis : text and cases

著者

• Stevens, Robert E.

書誌事項

Market opportunity analysis : text and cases

Robert E. Stevens ... [et al.]

Routledge, c2006

• : pbk

注記

"Published by Best Business Books, ... transferred to digital printing 2010 by Routledge"--T.p. verso

"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB20608579
• ISBN:
  • 9780789024190
• LCCN: 2005015271
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xi, 263 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumer behavior