A good African story : how a small company built a global coffee brand

Author(s)
    • Rugasira, Andrew
Bibliographic Information

A good African story : how a small company built a global coffee brand

Andrew Rugasira

(A Vintage book)

Vintage, 2014, c2013

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Note

Includes bibliographical references (p. 213-239) and index

Description and Table of Contents

Description

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

by "Nielsen BookData"

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