Storytelling-case archetype decoding and assignment manual (SCADAM)

Author(s)

• Woodside, Arch G.
• Sood, Suresh C.

Bibliographic Information

Storytelling-case archetype decoding and assignment manual (SCADAM)

by Arch G. Woodside, Suresh C. Sood

（Advances in culture, tourism and hospitality research, v. 11）

Emerald, 2016

• : hbk

Note

Includes bibliographical references: p. 361-376

Details

• NCID: BB20664605
• ISBN:
  • 9781785602177
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xi, 376 p.
• Size: 24 cm
• Classification:
  • DC23 : 338.47910688
• Subject Headings:
  • LCSH : Tourism -- Marketing -- Research
  • LCSH : Hospitality industry -- Marketing -- Research
  • LCSH : Tourists -- Attitudes
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences
• Parent Bibliography ID:
  • BB12506802