Global marketing

Author(s)

• Gillespie, Kate
• Hennessey, Hubert D.

Bibliographic Information

Global marketing

Kate Gillespie and H. David Hennessey

Routledge, 2016

4th ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB2070756X
• ISBN:
  • 9780765642950
• LCCN: 2014041447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiv, 571 p.
• Size: 27 cm
• Classification:
  • LCC : HF1416
  • DC23 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management