Manga in America : transnational book publishing and the domestication of Japanese comics
Author(s)
Bibliographic Information
Manga in America : transnational book publishing and the domestication of Japanese comics
Bloomsbury, 2016
- : hardback
- : pbk
Available at 30 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Glossary: p. [195]-196
Includes bibliographical references (p. [197]-206) and index
Description and Table of Contents
Description
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded" and "conquered" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.
In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Table of Contents
1. Introduction: Manga and the Domestication of Culture
2. Book Trade: History and Structure of U.S. Manga Publishing
3. A License to Produce: Founding Companies, Negotiating Rights
4. Working from Home: Editors, Translators, Letterers, and Other Invisibles
5. Off the Page: New Publishing Models for a Digital Future
6. Conclusion: Making Manga American
Appendix: House Calls - Notes on Research Methodology
Glossary
Bibliography
Index
by "Nielsen BookData"