Global business today
著者
書誌事項
Global business today
McGraw-Hill Education, c2016
9th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:
Current-it is comprehensive and up-to-date.
Application Rich-it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
Relevant-it focuses on managerial implications.
Integrated-its tight flow between chapters is fully integrated with proven adaptive technology.
Global Business Today-The market-leading program of international business.
目次
Part One: Introduction and OverviewChapter 1: GlobalizationPart Two: National DifferencesChapter 2: National Differences in Political, Economic, and Legal SystemsChapter 3: National Differences in Economic DevelopmentChapter 4: Differences in CultureChapter 5: Ethics, Corporate Social Responsibility, and SustainabilityPart Three: The Global Trade and Investment EnvironmentChapter 6: International Trade TheoryChapter 7: Government Policy and International TradeChapter 8: Foreign Direct InvestmentChapter 9: Regional Economic IntegrationPart Four: The Global Money SystemChapter 10: The Foreign Exchange MarketChapter 11: The International Monetary SystemPart Five: The Strategy of International BusinessChapter 12: The Strategy of International BusinessChapter 13: Entering Foreign MarketsPart Six: International Business FunctionsChapter 14: Exporting, Importing, and CountertradeChapter 15: Global Production and Supply Chain ManagementChapter 16: Global Marketing and Research and DevelopmentChapter 17: Global Human Resource Management
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