Advertising and public relations research

Author(s)

• Jugenheimer, Donald W

Bibliographic Information

Advertising and public relations research

Donald W. Jugenheimer ... [et al.]

Routledge, 2015

2nd ed

• : hbk

Note

"First published 2014 by M.E. Sharpe"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB2075103X
• ISBN:
  • 9781138127487
• LCCN: 2013018764
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: viii, 367 p.
• Size: 24 cm
• Classification:
  • LCC : HF5814
  • DC22 : 659.072
• Subject Headings:
  • LCSH : Advertising -- Research
  • LCSH : Public relations -- Research