Essentials of entrepreneurship and small business management

著者

• Scarborough, Norman M.

書誌事項

Essentials of entrepreneurship and small business management

Norman M. Scarborough

Pearson, c2014

7th ed

注記

Previous ed.: 2011

Includes indexes

内容説明・目次

内容説明

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business. With a practical, "hands on" approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

目次

I. THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 8. Building a Powerful Guerrilla Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 13. Sources of Financing: Equity and Debt 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases Name Index Subject Index

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詳細情報

• NII書誌ID(NCID): BB20935724
• ISBN:
  • 9780132666794
• LCCN: 2012029306
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston ; Tokyo
• ページ数/冊数: xvi, 703 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD62.7
  • DC23 : 658.02/2
• 件名:
  • LCSH : Small business -- Management
  • LCSH : New business enterprises -- Management
  • LCSH : Entrepreneurship