Sports business management : decision making around the globe
著者
書誌事項
Sports business management : decision making around the globe
Routledge, 2016
- : hbk
- : pbk
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注記
Includes indexes
内容説明・目次
内容説明
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.
This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
目次
Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and Its Business Ecosystem Part II: Stakeholders 3. Leagues 4. Clubs, Asset Valuation and Ownership 5. Clubs, General Managers and Coaches 6. Professional Athletes and Players Associations/Unions 7. Club Player Side Decision Making 8. Global Sporting Bodies, Federations and Associations 9. College Sports 10. Digital Sport Properties - eSports and Fantasy sport 11. Sporting Events, Mega-Events and Venues Part III: Applications and Decisions 12. Sport Marketing 13. Sport Sponsorship 14. Athlete Sponsorship, Endorsement and Branding 15. Ticket Pricing and Venue-Related Revenue Streams 16. Gambling, Merchandising and Outside-of-Venue Revenue Streams 17. Building Sports Engagement: Participants, Fans and Changing Technologies 18. Negotiations and Bidding for the Olympic Games 19. New Technologies and the Sport Product 20. Sport Broadcasting: Content and Distribution Decisions 21. Sport Broadcasting (2): National and Regional Sport Networks 22. Crisis Management
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