Sports business management : decision making around the globe
著者
書誌事項
Sports business management : decision making around the globe
Routledge, 2016
- : hbk
- : pbk
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes indexes
内容説明・目次
内容説明
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.
This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
目次
Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and Its Business Ecosystem Part II: Stakeholders 3. Leagues 4. Clubs, Asset Valuation and Ownership 5. Clubs, General Managers and Coaches 6. Professional Athletes and Players Associations/Unions 7. Club Player Side Decision Making 8. Global Sporting Bodies, Federations and Associations 9. College Sports 10. Digital Sport Properties - eSports and Fantasy sport 11. Sporting Events, Mega-Events and Venues Part III: Applications and Decisions 12. Sport Marketing 13. Sport Sponsorship 14. Athlete Sponsorship, Endorsement and Branding 15. Ticket Pricing and Venue-Related Revenue Streams 16. Gambling, Merchandising and Outside-of-Venue Revenue Streams 17. Building Sports Engagement: Participants, Fans and Changing Technologies 18. Negotiations and Bidding for the Olympic Games 19. New Technologies and the Sport Product 20. Sport Broadcasting: Content and Distribution Decisions 21. Sport Broadcasting (2): National and Regional Sport Networks 22. Crisis Management
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