Sports business management : decision making around the globe
Author(s)
Bibliographic Information
Sports business management : decision making around the globe
Routledge, 2016
- : hbk
- : pbk
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes indexes
Description and Table of Contents
Description
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.
This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Table of Contents
Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and Its Business Ecosystem Part II: Stakeholders 3. Leagues 4. Clubs, Asset Valuation and Ownership 5. Clubs, General Managers and Coaches 6. Professional Athletes and Players Associations/Unions 7. Club Player Side Decision Making 8. Global Sporting Bodies, Federations and Associations 9. College Sports 10. Digital Sport Properties - eSports and Fantasy sport 11. Sporting Events, Mega-Events and Venues Part III: Applications and Decisions 12. Sport Marketing 13. Sport Sponsorship 14. Athlete Sponsorship, Endorsement and Branding 15. Ticket Pricing and Venue-Related Revenue Streams 16. Gambling, Merchandising and Outside-of-Venue Revenue Streams 17. Building Sports Engagement: Participants, Fans and Changing Technologies 18. Negotiations and Bidding for the Olympic Games 19. New Technologies and the Sport Product 20. Sport Broadcasting: Content and Distribution Decisions 21. Sport Broadcasting (2): National and Regional Sport Networks 22. Crisis Management
by "Nielsen BookData"