Consumer behavior : buying, having, and being

著者

• Solomon, Michael R.

書誌事項

Consumer behavior : buying, having, and being

Michael R. Solomon

（Always learning）

Pearson, c2017

12th ed

注記

Includes indexes

内容説明・目次

内容説明

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

目次

Buying, Having, and Being: An Introduction to Consumer Behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self: Mind, Gender, and Body Personality, Lifestyles, and Values Attitudes and Persuasive Communications Decision Making Buying, Using, and Disposing Groups and Social Media Income and Social Class Subcultures Culture

「Nielsen BookData」 より

• NII書誌ID(NCID): BB2097999X
• ISBN:
  • 9780134129938
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxii, 601 p.
• 大きさ: 29 cm
• 分類:
  • DC23 : 658.8342
• 件名:
  • LCSH : Consumer behavior
• 親書誌ID:
  • BB1444229X