Consumer behavior : buying, having, and being
著者
書誌事項
Consumer behavior : buying, having, and being
（Always learning）
Pearson, c2017
12th ed
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注記
Includes indexes
内容説明・目次
内容説明
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
目次
Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer and Social Well-Being
Perception
Learning and Memory
Motivation and Affect
The Self: Mind, Gender, and Body
Personality, Lifestyles, and Values
Attitudes and Persuasive Communications
Decision Making
Buying, Using, and Disposing
Groups and Social Media
Income and Social Class
Subcultures
Culture
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