Social media management : technologies and strategies for creating business value

著者

• Van Looy, Amy

書誌事項

Social media management : technologies and strategies for creating business value

Amy Van Looy

（Springer texts in business and economics）

Springer, c2016

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

目次

Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- Social Customer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal and Ethical Issues in Social Media.- Wrap-up.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB20981335
• ISBN:
  • 9783319219899
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xix, 250 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.872
• 件名:
  • LCSH : Internet marketing -- Social aspects
  • LCSH : Social media -- Management
• 親書誌ID:
  • BB0651166X