Crafting and executing strategy : the quest for competitive advantage concepts and cases
著者
書誌事項
Crafting and executing strategy : the quest for competitive advantage concepts and cases
（McGraw-Hill international editions）
McGraw-Hill Education, 2016
20th ed
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注記
"This international student edition is for use outside the U.S."--Cover
内容説明・目次
内容説明
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students' understanding of the material in the process.
目次
Section A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and StrategyChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive PositionChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate StrategyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategyChapter 10: Building an Organization Capable of Good Strategy ExecutionChapter 11: Managing Internal OperationsChapter 12: Corporate Culture and LeadershipSection B: Cases in Crafting and Executing StrategyCase 1: Mystic Monk CoffeeCase 2: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential GrowthCase 3: Whole Foods Marketing in 2014: Vision, Core Values, and StrategyCase 4: Papa John's International, Inc.: Its Strategy in the Pizza Restaurant IndustryCase 5: Under Armour's Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas?Case 6: Lulumon Athletica, Inc. In 2014: Can the Company Get Back on Track? Case 7: Lagunitas Brewing Company, Inc. - 2013Case 8: Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires Case 9: Panera Bread Company in 2014 - Can a Slowdown in the Company's Growth Be Avoided?Case 10: Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model for Reinventing the Fast Food Industry? Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience? Case 12: Sony Music Entertainment and the Evolution of the Music IndustryCase 13: Vera Bradley in 2014: Will the Company's Strategy Reverse Its Downward Trend?Case 14: J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness? Case 15: The United Methodist Church: Challenges to Its Ministerial Mission in 2014Case 16: Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products Case 17: Tesla Motors' Strategy to Revolutionize the Global Automotive IndustryCase 18: Tata Motors in 2014: Its Multi-Brand Approach to Competing in the Global Automobile Industry Case 19: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment IndustryCase 20: Wal-Mart, in AfricaCase 21: PepsiCo's Diversification Strategy in 2014Case 22: The Walt Disney Company: Its Diversification Strategy in 2014Case 23: Robin HoodCase 24: Dilemma at Devil's DenCase 25: Southwest Airlines in 2014: Culture, Values, and Operating PracticesCase 26: Nordstrom: Focusing on a Culture of ServiceCase 27: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service CultureCase 28: Amazon's Big Data StrategyCase 29: NCAA Athletics: Are Its Amateurism and Financial Assistance Policies Ethical?Case 30: TOMs Shoes: A Dedications to Social ResponsibilityCase 31: Samsung's Environmental Responsibility: Striking the Right Note for Corporate Survival
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