Amazon town TV : an audience ethnography in Gurupá, Brazil
Author(s)
Bibliographic Information
Amazon town TV : an audience ethnography in Gurupá, Brazil
（Joe R. and Teresa Lozano Long series in Latin American and Latino art and culture）
University of Texas Press, 2013
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Note
Includes bibliographical references (p. 195-206) and index
Description and Table of Contents
Description
In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupa in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
Table of Contents
Preface Chapter 1. Cross-Cultural Television Studies Chapter 2. Brazilian Television Chapter 3. The Setting Chapter 4. The Arrival of Television Chapter 5. Heeding Interpellation Chapter 6. Missing, Ignoring, and Resisting Interpellation Chapter 7. Conclusion Notes References Index
by "Nielsen BookData"