Cases on consumer-centric marketing management

著者

• Jham, Vimi
• Puri, Sandeep

書誌事項

Cases on consumer-centric marketing management

Vimi Jham, Sandeep Puri

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

Business Science Reference, an imprint of IGI Global, c2014

注記

Includes bibliographical references and index

内容説明・目次

内容説明

As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB21077955
• ISBN:
  • 9781466643574
• LCCN: 2013011319
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xxi, 351 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HF5415.13
  • DC23 : 658.8/343
• 件名:
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Customer relations -- Case studies
  • LCSH : Customer services -- Case studies
  • LCSH : Consumer behavior -- Case studies
• 親書誌ID:
  • BB13752677