Made to stick : why some ideas survive and others die

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書誌事項

Made to stick : why some ideas survive and others die

Chip Heath & Dan Heath

Random House, 2010, c2008

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注記

"Originally published in slightly different from in hardcover in the United States ... in 2007"-- t.p. verso

"2010 Random House International edition"-- t.p. verso

Includes index

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