The law and practice of trademark transactions : a global and local outlook

Author(s)

• Calboli, Irene
• Werra, Jacques de

Bibliographic Information

The law and practice of trademark transactions : a global and local outlook

edited by Irene Calboli, Jacques de Werra

（Elgar intellectual property law and practice / series editors, Trevor Cook, Johanna Gibson）

Edward Elgar, c2016

• : cased

Note

Includes bibliographical references

Description and Table of Contents

Description

Irene Calboli and Jacques de Werra have put together a comprehensive look at trademark transactions throughout the world. Essential reading for specialists in international trademark law and for anyone who wants to understand more about laws other than their own.' - Mark A. Lemley, William H. Neukom Professor, Stanford Law School, US'Commercial transactions involving trademarks, especially across borders, have received scant in-depth attention in law literature. With insights from the emerging markets of Brazil, China and India to the EU and USA via Australia and Japan, this book deals with the multifarious aspects. The reader will finish it not only with their knowledge greatly enhanced but convinced that, at least in this field, the world most certainly is not flat.' - David Llewelyn, Singapore Management University and King's College London, UK 'An incisive, must-have book for every practitioner or scholar who is serious about trademark transactions. The key areas of this crucial subject are compellingly unpacked by famous authors from around the globe in a user-friendly format. Outstanding scholarship and presentation.' - Frederick Mostert, University of Oxford, UK and Past President of the International Trademark Association The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: - A comprehensive overview of legal and policy-related issues - A blend of approaches underpinning strategic considerations with analytical rigour - Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions - Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field. Contributors: L. Anderson, N. Binctin, G. Buhler, R. Burrell, I. Calboli, C. Czychowski, L. Dal Molin, R.P. D'Souza, D.J. Gervais, S. Ghosh, J.C. Ginsburg, H. Guo, M. Handler, M. Hoepperger, R. Jacob, S.H.S. Leong, C. Manara, J.-F. Maraia, R. Mittal, X.-T. Nguyen, A. Nordemann, M. Senftleben, S. Teramoto, J.C. Vaz e Dias, J. de Werra, N. Wilkof, D. Yokomizo

Table of Contents

Contents: Foreword: Sir. Robin Jacob Introduction: Irene Calboli and Jacques de Werra PART I: TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACE A. International Framework 1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation? Daniel J. Gervais 2. Trademark Transactions and the Normative Framework of the World Intellectual Property Organization Marcus Hoepperger B. Strategic Considerations 3. Licensing Commercial Value: From Copyright to Trademarks and Back Jane C. Ginsburg 4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with Time Cedric Manara 5. How to Make Two Out of One - the Ins and Outs of Trademark Portfolio Splitting Transactions Gregor Buhler and Luca Dal Molin 6. Competition, Markets, and Trademark Transactions Shubha Ghosh C. Valuation, Taxation, Security Interests and Bankruptcy 7. Brand Differentiation and Industry Segmentation-Drivers for Trademark Valuation in Corporate Transactions Roy P. D'Souza 8. Trademark Transactions and International Tax Strategies Jean-Frederic Maraia 9. Registering Security Interests Over Trademarks in Australia: Theory and Practice Robert Burrell and Michael Handler 10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the Law Xuan-Thao Nguyen D. Dispute Prevention and Settlement Mechanisms 11. Out of the Shadows: The Unique World of Trademark Consent Agreements Neil Wilkof 12. Choice-of-Court and Choice-of-Law Clauses in International Trademark Transactions Dai Yokomizo 13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration) Jacques de Werra PART II: TRADEMARK TRANSACTIONS AT THE REGIONAL AND NATIONAL LEVEL A. Trademark Transactions in Europe 14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition Law Martin Senftleben 15. UK Perspectives on Trademark Transactions: A Liberal Approach Laura Anderson 16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the US Axel Nordemann and Christian Czychowski 17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law? Nicolas Binctin B. Trademark Transactions in North and South America 18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross? Irene Calboli 19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the Spotlight Jose Carlos Vaz e Dias C. Trademark Transactions in Asia 20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy He Guo 21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism? Shinto Teramoto 22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging Markets Susanna H.S. Leong 23. Trademark Transactions in India: Exploring the Genre, Scope and Consequence Raman Mittal Index

by "Nielsen BookData"

• NCID: BB21114086
• ISBN:
  • 9781783472123
• LCCN: 2015913904
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham, UK
• Pages/Volumes: lxii, 617 p.
• Size: 25 cm
• Classification:
  • DC23 : 346
  • LCC : K1555
• Subject Headings:
  • LCSH : Trademarks -- Law and legislation
  • LCSH : Trademarks (International law)
• Parent Bibliography ID:
  • BB13768087