International marketing

Author(s)

• Cateora, Philip R.
• Gilly, Mary C.
• Graham, John L.
• Money, R. Bruce (Richard Bruce)

Bibliographic Information

International marketing

Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money

McGraw-Hill Education, c2016

17th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB21213736
• ISBN:
  • 9780077842161
• LCCN: 2015036297
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxvi, 662 p.
• Size: 29 cm
• Classification:
  • LCC : HF1416
  • DC23 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises