Marketing models

Author(s)

• Lilien, Gary L.
• Kotler, Philip
• Moorthy, K. Sridhar

Bibliographic Information

Marketing models

Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Prentice-Hall of India, 2006, c1992

Eastern economy ed

• : pbk

Note

Includes bibliographical references (p. 715-776) and indexes

Details

• NCID: BB21228744
• ISBN:
  • 9788120314757
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Delhi
• Pages/Volumes: xv, 803 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management