The marketing book

Author(s)

Bibliographic Information

The marketing book

edited by Michael J. Baker, Susan Hart

Routledge, 2016

7th ed

  • : pbk
  • : hbk

Available at  / 6 libraries

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Note

Includes bibliographical references and index

"First published 1987 by Butterworth-Heinemann, an imprint of Elsevier"--T.p. verso

Details

  • NCID
    BB21236287
  • ISBN
    • 9780415703772
    • 9780415703765
  • LCCN
    2015039752
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Abingdon, Oxon
  • Pages/Volumes
    xxi, 655 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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