Political campaign communication : principles and practices
著者
書誌事項
Political campaign communication : principles and practices
(Communication, media, and politics)
Rowman & Littlefield, c2016
8th ed
- : cloth
- タイトル別名
-
Political campaign communication : principles & practices
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.
The authors:
*incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns,
*discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and
*draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.
Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.
目次
Preface
Chapter 1: Communication and Political Campaigns: A Prologue
Importance of Political Campaigns
Changes in the Political Campaign
Communication and Political Campaigns
Organization and Preview of Chapters
Part I: Principles of Political Campaign Communication
Chapter 2: Communicative Functions of Political Campaigns
First Political Stage: Surfacing
Second Political Stage: Primaries
Third Political Stage: Nominating Conventions
Fourth Political Stage: The General Election
Conclusions
Chapter 3: Communicative Styles and Strategies of Political Campaigns
Preliminary Considerations
Styles and Strategies of Campaigns
Conclusions
Chapter 4: Communicative Mass Channels of Political Campaigning
Early Studies
Contemporary Studies
Conclusions
Chapter 5: Communicative Types and Functions of Televised Political Advertising
Historical Development
Types and Functions of Political Ads
Televised Attack Advertising When the Candidate Is a Woman
A Final Question: Do Televised Attack Ads Work?
Conclusions
Part II: Practices of Political Campaign Communication
Chapter 6: Public Speaking in Political Campaigns
The Decision to Speak
The Speech
Political Speechwriting
Surrogate Speakers
Conclusions
Chapter 7: Recurring Forms of Political Campaign Communication 161
Announcement Speeches
Acceptance Addresses
News Conferences
Apologias
Conclusions
Chapter 8: Debates in Political Campaigns
History of Political Debates
Deciding Whether to Debate
Political Debate Strategies
Effects of Political Debates
Conclusions
Chapter 9: Interpersonal Communication in Political Campaigns
Interpersonal Communication between Candidate and Voters
Interpersonal Communication between the Candidate and Prospective Financial Contributors
Interpersonal Communication between Voters
Interpersonal Communication among Voters, Mass Media, and Voting Behavior
Interpersonal Communication and Getting-Out-the-Vote Efforts
Behavioral Characteristics of Successful Interpersonal Campaigns
Conclusions
Chapter 10: Advertising in Political Campaigns
Developing a Master Plan for Political Advertising
Basic Considerations in the Selection of Political Advertising Media
Campaign Advertising Strategies
Media and Other Types of Political Consultants
Conclusions
Chapter 11: New Communication Technologies and Political Campaigns
Historical Overview of Campaigns and New Communication Technologies
Internet Campaign Communication Strategy
Internet Tools
Conclusions
Notes
Index
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