A framework for marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane

Bibliographic Information

A framework for marketing management

Philip Kotler, Kevin Lane Keller

Pearson, c2016

6th ed., global ed

• : [pbk.]

Note

Includes indexes

"Always learning"--Cover

Details

• NCID: BB21270285
• ISBN:
  • 9781292093147
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 344 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Management -- Computer simulation