Competing against multinationals in emerging markets : case studies of SMEs in the manufacturing sector
著者
書誌事項
Competing against multinationals in emerging markets : case studies of SMEs in the manufacturing sector
（Palgrave pivot）
Palgrave Macmillan, 2015
- : hardback
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注記
Includes bibliographical references (p. 126-129) and index
内容説明・目次
内容説明
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
目次
1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama's 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons Learnt
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