Customer and consumer insights

著者

• Day, George S.
• Aaker, David A.
• Lemon, Katherine N.
• Lehmann, Donald R.
• Staelin, Richard
• Sheth, Jagdish N.

書誌事項

Customer and consumer insights

volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

（Legends in marketing, . George S. Day / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2016

• : hb

注記

ISBN for the subseries "George S. Day" (set of 7 v.): 9789351502890

Includes bibliographical references

• NII書誌ID(NCID): BB21329548
• LCCN: 2015032249
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxiv, 261 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Day, George S.
  • LCSH : Marketing
• 親書誌ID:
  • BB02660500